This page provides our policies and procedures for collecting, using and disclosing your information and

outlines the security measures we’ve put in place to protect the information that you store using Root

Reviews’ services, including the services made available through this web site, and any other software or

services offered by Root Reviews in connection with such services (the “Services”). By using these

Services, you consent to the collection, transfer, processing, storage, disclosure and other uses of your

information described in this Privacy Policy.


What information does Root Reviews collect and store?

Personal Information

When expressing an interest in obtaining additional information about the Services or registering to use

the Services, Root Reviews requires you to provide your personal contact information, such as your name,

company name, address, phone number, and email address (these are referred to below as your “Personal

Contact Information”). When purchasing the Services, Root Reviews also requires you to provide

financial and billing information, such as billing name and address, credit card number, and the number of

employees within the organization that will be using the Services (“Billing Information”).


Data, Diagnostic & Login Information

Using Root Reviews’ Services, you will be able to create, upload, store and share information such as

company description, email ID, logo, photos, custom emails, user email IDs, etc. (this is collectively

referred to below as “Data”). This information will be stored and maintained on Root Reviews’ web site.

If you run into technical errors in the course of using the Services, Root Reviews may request your

permission to obtain a crash report along with certain logging information from your system documenting

the error (“Diagnostic Information”). Such information may contain information regarding your

Operating System version, hardware, browser version (and .NET version information in case of Windows

systems), and your email address, if provided. Additionally, certain login information is maintained in a

cookie stored locally on your computer (i.e. not on a server) in order to streamline the login process

(“Login Information”).


Analytics Information

As you navigate Root Reviews’ website and use our Services, Root Reviews may also collect information

through the use of frequently used information-gathering tools, such as cookies and Web beacons

(“Website Navigational Information”). Website Navigational Information includes standard information

from your web browser (such as browser type and browser language), your Internet Protocol (“IP”)

address, and the actions you take on Root Reviews’ website (such as web pages viewed and links

clicked). Collectively, this information is referred to as “Analytics Information.”


Geo-Location Information

Root Reviews does not collect any information regarding your real-time geo-location while using the

Services; however, it may do so at some point in the future. We will request your permission before

collecting such information.


What does Root Reviews do with the information it collects?

Root Reviews uses the information it collects in the following ways:

1. Personal Contact InformationWe use this information primarily to administer our Services to

you and provide you with updates and product announcements. Per the Terms and Conditions, we

may use some of your information for marketing purposes, as explained below.

2. Billing InformationRoot Reviews does not store any Billing Information on its servers. Instead,

we use a payment provider, NMI (, to store and process all payment related

transactions. Find information regarding NMI’s security policy here. [link]

Privacy Policy

3. Data, Diagnostic Information and Login InformationWe use this information solely for the

purpose of administering and improving our Services to you.

4. Analytics InformationRoot Reviews may use your Analytics Information in conjunction with an

analytics service such as Google Analytics to monitor and analyze use of the Services, for the

Services’ technical administration, to increase the Services’ functionality and user-friendliness, and to

verify users have the authorization required for the Services to process their requests.


Sharing & Disclosure of Private Information

Third Party Applications and Your Use

Root Reviews provides users with the ability to link to their Data on third party sites such as Facebook,

Twitter, Google Plus, and LinkedIn. Such linking is at the complete discretion of users. Because of this,

Root Reviews cannot be held responsible or liable for the linking of user’s Data to such third-party sites,

nor for how these third-party sites use such links.


Marketing and Publicity

Per our Terms and Conditions, you agree to permit Root Reviews to identify you as a customer and to use

your name and/or logo in Root Reviews’ website and marketing materials.


Sale of Personal Information

Root Reviews does not sell, rent, or trade your private information to any third parties in any way.


Service Providers and Business Partners

Root Reviews may use certain trusted third party companies and individuals to help us provide, analyze,

and improve the Services (including, but not limited to, data storage, maintenance services, database

management, web analytics, payment processing, and improvement of the Services’ features). These third

parties may have access to your information strictly for the purposes of performing these tasks on our

behalf and under obligations similar to those in this Privacy and Security Policy.


Non-Private or Non-Personal Information

We may disclose your non-private, aggregated, or otherwise non-personal information, such as usage

statistics of our Services, in our discretion.


Our Use and Disclosure of Information

Root Reviews will not disclose any personally identifiable information about any individual except as set

forth in this Privacy Policy. This applies to information about our customers and information our

customers provide to us about their customers. We are not limited in any way in our use of non-personal

information that does not permit direct association with any specific individual or non-identifiable

aggregate information about our users (such as the number of customers who use our services, the

geographic distribution of our users, the amount of information located and/or removed, etc.).


Internal Uses of Your Personally Identifiable Information

1. We collect, store and process your personally identifiable information on servers located in the United

States. Due to the unpredictable nature of Internet routing, your information may pass through other

countries while in transit to our servers. We use the information we collect about you in order to:

  •  Develop and deliver our services
  •  Process your transactions
  •  Provide customer service and manage your account
  • Improve our products, services and marketing.

2. We provide access to personally identifiable information about our users only to those who require it

for the above purposes.

3. Root Reviews will not sell or rent any of your personally identifiable information to third parties.

Root Reviews will not share any of your personally identifiable information with third parties except

in the limited circumstances described below.

  • We share information with service providers under contract who help with our business

operations such as payment and order processing, fraud investigation, bill collection, and

information management and analytics. If content generation is included in your services, we

may share information with service providers under contract to create, edit and/or publish such

content. These third parties are obligated to protect your information and are contractually

prohibited from using your personally identifiable information for any other purpose. They are

never permitted to share your information with any third parties. They are authorized to use

your personal information only as necessary to provide these services to Root Reviews.

  • We disclose information that we, in good faith, believe is appropriate to cooperate in

investigations of fraud or other illegal activity, to conduct investigations of violations of our

Terms of Use and/or to protect our right, protect your safety and the safety of others. For

example, this means that if we conduct a fraud investigation and conclude that one side has

engaged in deceptive practices, we reserve the right to provide that person or entity’s contact

information (but not bank account or credit card information) to victims who request it.

  •  We disclose information in response to a subpoena, warrant, court order, levy, attachment,

order of a court-appointed receiver or other comparable legal process, including subpoenas

from private parties in a civil action. If the subpoena seeks information about an identified

subscriber or limited group of subscribers, we will make reasonable business efforts to contact

the subscriber(s) before providing information to the party that requests it. We cannot guarantee

that we will be able to do so in all cases, whether due to a time limit, court order, inability to

effectively contact a subscriber, or other circumstances.

  • When a user signs up for a co-branded version of our service through links to

from our co-branded partner’s website, Root Reviews will share with the co-branded partner

that user’s name, e-mail address and physical address in order to provide enhanced integration

between Root Reviews’ services and the services of our co-branded partner. If you do not want

your information shared with Root Reviews’ co-branded partner, sign up for Root Reviews

directly through and other sub-domains and not through a link from our

partner’s website.

  • We disclose information to your agent or legal representative (such as the holder of a power of

attorney that you grant, or a guardian appointed for you).

  • We share information with companies that provide public relations and marketing services for

us. Such information will only be shared by us to customize, measure and improve our

products, services and advertising. It will not be shared with third parties for their marketing

purposes. These third parties are contractually obligated to protect your information and are prohibited from using your personally identifiable information for any other


  •  As with any other business, it is possible that in the future, Root Reviews could merge with or

be acquired by another company. If such an acquisition occurs, the successor company would

have access to the information maintained by Root Reviews, including customer account

information, but would continue to be bound by this Privacy Policy until it is amended.

  • We share your information with our parent, subsidiaries and joint ventures to help coordinate

the services we provide to you, enforce our terms and conditions, and promote trust and safety.

  • The implementation of our Services, by its very nature, may require using your personally

identifiable information to locate other information about you. Such use may include, but not be

limited to, using your information to search the publicly accessible Internet sites as well as

searching private information databases and sites.

  •  The implementation of our Services, by its very nature, may require revealing your personally

identifiable information in order to effect removal of Internet content about you. For example,

we may have to disclose your name to a website in order to notify them to remove Internet

content about you. This occurs with your express permission for a specific, given purpose.


Changing or Removing Your Information

You may change or delete your Personal Identifiable Information and Billing Information at any time.

You may do this from the Business Info tab in your dashboard.

Information Security

1. The security of your personal information is important to us. If you enter sensitive information, such

as credit card number and social security number, on our registration or order forms, we encrypt that

information using secure socket layer technology (SSL). Root Reviews is committed to handling your

customer information with high standards of information security.

2. The personally identifiable information that we collect, and that you provide, is stored by us is and

contained behind a "firewall" and only accessible by those who need to know that information and

who have special access rights to our production systems. We maintain physical, electronic and

procedural safeguards that comply with federal regulations to guard your nonpublic personal


3. We test our security systems regularly and also contract with outside companies to test our security

systems and processes. However, no security system is perfect. We do not guarantee or warrant that

there will be no unauthorized access to your data.

4. We will make all reasonable business efforts to protect your information, but no system can prevent

all malicious attacks against our system or commonly used Internet protocols or software (e.g., SSL).

Please see our technical pages for more information about the security systems used.

5. The security of your Root Reviews account also relies on your protection of your Root Reviews

password. You are responsible for maintaining the security of your password. You are solely

responsible for any and all activities that occur under your account. You should not share your Root

Reviews password with anyone.

6. Root Reviews will never ask you to send your password or other sensitive information to us in an e-

mail, though we may ask you to enter this type of information on the site, which will always have a

URL beginning with If you receive an email that asks you for your login

information or password, it is not from us and you should not respond.

7. Any e-mail or other communication requesting your password, asking you to provide sensitive

account information via email, or linking to a website with a URL that does not begin with should be treated as unauthorized and suspicious and should be reported to Root

Reviews immediately by emailing

8. If you do share your Root Reviews password with a third party for any reason, the third party will

have access to your account and your personal information, and you may be responsible for actions

taken using your password.

9. If you believe someone else has obtained access to your password, please change it immediately by

logging in to your account at and changing your User settings. If you believe that an

unauthorized access has already occurred, please report it immediately by emailing Root Reviews may have access to your password and may use your password

to access your account for debugging, quality assurance, or other internal purposes.


Data Retention

We will retain your information for as long as your account is active or as needed to provide you the

Services. If you wish to cancel your account or request that we no longer use your information to provide

you the Services, you may delete your account (this will be done by Root Reviews’ customer care team).

If you delete your account, your Data will no longer be stored in our servers. While we try to delete your

Data from our servers as quickly as possible, please be aware that there may be a delay from the time you

delete your account to the time that your Data is removed, and that some of your Data may continue to

exist for a period in backup copies.


Changes to Privacy Statement

1. If we decide to make material changes to our privacy policy, we will notify you by e-mail through

the primary e-mail address specified in your account and/or post those changes to this privacy

statement on the Website homepage prior to the changes taking effect. You are responsible for

ensuring we have an up-to- date active and deliverable e-mail address for you.


2. You are also responsible for regularly reviewing the Privacy Statement and related documents.

We reserve the right to modify this Privacy Statement at any time. No amendment to or

modification of this Statement will be binding unless in writing and signed by a duly authorized

representative of Root Reviews, or posted to the Site by a duly authorized representative of Root


3. In the event that Root Reviews goes through a business transition, such as a merger, an

acquisition by another company, or a sale of a portion of its assets, users' personally identifiable

information will, in most instances, be part of the assets transferred. Users will be notified via

prominent notice on the site for 30 days after a change of ownership or control of their personally

identifiable information. If, as a result of the business transition, a user’s personally identifiable

information will be used in a manner different from that stated at the time of collection, users will

be given a choice consistent with our notification of changes section.



Our Services may include publicly accessible community services such as blogs, forums, and wikis.

Please be aware that any information you provide in these areas may be read, collected, and used by

others who access them. Your posts on these communities may remain even after you cancel your

account. If you have any questions regarding this Privacy Policy, please contact us at