30 Vital Statistics – The Importance of a Google Business Profile

Reveo reputation and review management software.
EJ Bowen
Updated: December 7, 2023
Est. Reading: 5 minutes

Table of Contents

SEO and Google Business Intro – The Importance of a Google Business Profile


In today’s rapidly evolving digital landscape, the power and importance of a Google Business Profile (GBP) for local businesses cannot be overstated. This article unfolds 30 compelling statistics about GBP, highlighting why it’s a beneficial tool and a critical asset for local business success. Did you know that a staggering 97% of consumers learn about local companies online, primarily through GBP panels? This eye-opening statistic alone underscores the pivotal role of Google Business Profile in the digital journey of a local business.Local Business - Why Search Engine Optimization? Using a Google Business Profile


Originally known as Google My Business, GBP has become indispensable to a local business’s online strategy. However, a surprising number of businesses either remain unaware or do not fully harness the capabilities of their GBP. In an era where “Near Me” searches have surged exponentially, the importance of a Google Business Profile that is fully optimized is more pronounced than ever. It’s not just about having a presence on Google; it’s about leveraging that presence to stand out, attract, and engage local customers actively searching for your offering.


As we dive into these 30 critical statistics, we reveal the untapped potential of GBP and the missed opportunities for businesses that have yet to claim, complete, or optimize their profiles. From increased visibility to enhanced trust and conversion rates, each statistic provides a compelling reason for local businesses to prioritize their Google Business Profile. So, let’s embark on this enlightening journey and discover how GBP can transform your local business’s online presence and success.


30 Statistics Highlighting the Importance of a Google Business Profile

1. Surge in ‘Near Me’ Searches:


The “near me” search queries have skyrocketed, increasing by over 200%, according to Google’s Consumer Insights. Optimizing your GBP listing for businesses looking to capitalize on this trend is key to ranking higher in local search results.


2. GBP Interactions Leading to Website Visits:


Over 50% of interactions with Google Business Profiles result in website visits. Engaging with your GBP can lead to potential customers visiting your site and, ultimately, making purchases or signing up for services.


3. Learning About Local Businesses Online:


An impressive 97% of users discover local businesses online, primarily through GBP panels. This statistic underscores the importance of a Google Business Profile that is well managed.


4. Finding Contact Information via GBP:


Around 64% of consumers use GBP listings to find contact details of local businesses. An updated GBP with accurate contact information is essential for connecting with potential customers.


Google Business Profile

5. Increase in Calls from GBP Listings:


In recent years, there’s been a 61% increase in calls made from Google Business Profiles, highlighting the importance of easily accessible contact details on your profile.


6. Monthly Clicks for Average GBP:


The average Google Business Profile receives about 33 clicks per month. These clicks are valuable as they come from users with high purchase intent.


7. GBP Listings Generating Calls:


Approximately 16% of GBP listings receive more than 100 calls per month. Proper optimization of your GBP can significantly increase your business calls.


8. Local Searcher Visits:


About 72% of local searchers visit a business within five miles of their location. This statistic illustrates the importance of a well-optimized GBP for attracting local customers.


9. Weekday Calls to Local Businesses:


Local businesses receive about 94% of their calls from GBP listings on weekdays. Accurate business hours listed on your GBP are crucial for customer communication.


10. GBP View Conversions:


More than 5% of views on a Google Business Profile result in a conversion action, like making a purchase or booking an appointment.


11. Impact of Photos on GBP Listings:


Listings with photos are perceived as more reputable and are more likely to attract customer interaction.


12. Increased Revenue from GBP Images:


Incorporating images into your GBP listing has been shown to increase revenue per visitor by 17%.


13. Average Number of Photos in GBP Listings:


The average local business has about 11 photos in their GBP listing. Different types of photos recommended by Google vary based on industry.


14. Integration with Google Maps:


A Google Business Profile listing is synced with Google Maps, making it crucial that businesses ensure their address is accurate for easy customer navigation.


15.  No Physical Address Required:


Mobile businesses without a permanent address can still utilize GBP effectively, with options for live location updates or service radius settings.


16. Wide Range of GBP Categories:


Google Business Profile offers nearly 4,000 categories to represent your business type accurately.


17. Importance of a Google Business Profile and Completing Your Listing:


Complete GBP listings are 7x more likely to receive clicks than incomplete ones.


18. Prevalence of Discovery Searches:


Approximately 84% of Google searches are discovery searches, emphasizing the need for an appealing GBP to attract new customers.


19. Mobile Searches Surpassing Desktop:


Most Google searches now happen on mobile devices, underscoring the importance of a mobile-optimized GBP.


20. Google’s Dominance in Search Engine Market:


Google accounts for about 92% of the US search engine market, making it the most effective platform for local SEO.


21. Influence of Reviews in Purchasing Decisions:


Around 90% of searchers read reviews before purchasing, highlighting the importance of managing your online reputation through GBP.


Business Strategy with SEO - the importance of a google business profile

22. Expectation of Timely Responses to Reviews:


About 20% of consumers expect a timely response to their reviews, emphasizing the need for active engagement with customers on your GBP. If you’re wondering, yes, you can remove negative reviews.


23. Average Number of Reviews per Listing:


The average number of reviews on a Google Business Profile is 39. Quality reviews can significantly boost your business’s online presence.


24. GBP’s Q&A Feature:


The Q&A section in GBP allows businesses to address frequently asked questions effectively, improving customer satisfaction.


25. Cost-Effectiveness of GBP:


Creating and managing a Google Business Profile is free, offering a cost-effective way to improve your local SEO.


26. Google Leading in Online Reviews:


Google is the fastest-growing review site, surpassing Facebook and Yelp.


27. Widespread Use of Google Maps:


Google Maps is the most popular navigation app, with over 25 million downloads, demonstrating the importance of an accurate GBP listing integrated with Google Maps.


28. Underutilization of GBP Posting Feature:


About 40% of businesses have never posted on their GBP, representing an untapped opportunity for increased engagement.


29. Unclaimed GBP Listings Among Retailers:


A significant 56% of retailers don’t understand the importance of a Google Business Profile and have not claimed their page, missing out on potential online visibility and customer interaction.


30. Clicks from Google Local Pack:


Approximately 42% of local searches on Google result in clicks on the local pack, stressing the importance of ranking well in these results.




These statistics highlight the critical role and importance of a Google Business Profile in local SEO and online business success. By optimizing and actively managing your GBP, you can significantly enhance your online visibility, attract more customers, and increase conversions.


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