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In today’s rapidly evolving digital landscape, the power and importance of a Google Business Profile (GBP) for local businesses cannot be overstated. This article unfolds 30 compelling statistics about GBP, highlighting why it’s a beneficial tool and a critical asset for local business success. Did you know that a staggering 97% of consumers learn about local companies online, primarily through GBP panels? This eye-opening statistic alone underscores the pivotal role of Google Business Profile in the digital journey of a local business.
Originally known as Google My Business, GBP has become indispensable to a local business’s online strategy. However, a surprising number of businesses either remain unaware or do not fully harness the capabilities of their GBP. In an era where “Near Me” searches have surged exponentially, the importance of a Google Business Profile that is fully optimized is more pronounced than ever. It’s not just about having a presence on Google; it’s about leveraging that presence to stand out, attract, and engage local customers actively searching for your offering.
As we dive into these 30 critical statistics, we reveal the untapped potential of GBP and the missed opportunities for businesses that have yet to claim, complete, or optimize their profiles. From increased visibility to enhanced trust and conversion rates, each statistic provides a compelling reason for local businesses to prioritize their Google Business Profile. So, let’s embark on this enlightening journey and discover how GBP can transform your local business’s online presence and success.
The “near me” search queries have skyrocketed, increasing by over 200%, according to Google’s Consumer Insights. Optimizing your GBP listing for businesses looking to capitalize on this trend is key to ranking higher in local search results.
Over 50% of interactions with Google Business Profiles result in website visits. Engaging with your GBP can lead to potential customers visiting your site and, ultimately, making purchases or signing up for services.
An impressive 97% of users discover local businesses online, primarily through GBP panels. This statistic underscores the importance of a Google Business Profile that is well managed.
Around 64% of consumers use GBP listings to find contact details of local businesses. An updated GBP with accurate contact information is essential for connecting with potential customers.
In recent years, there’s been a 61% increase in calls made from Google Business Profiles, highlighting the importance of easily accessible contact details on your profile.
The average Google Business Profile receives about 33 clicks per month. These clicks are valuable as they come from users with high purchase intent.
Approximately 16% of GBP listings receive more than 100 calls per month. Proper optimization of your GBP can significantly increase your business calls.
About 72% of local searchers visit a business within five miles of their location. This statistic illustrates the importance of a well-optimized GBP for attracting local customers.
Local businesses receive about 94% of their calls from GBP listings on weekdays. Accurate business hours listed on your GBP are crucial for customer communication.
More than 5% of views on a Google Business Profile result in a conversion action, like making a purchase or booking an appointment.
Listings with photos are perceived as more reputable and are more likely to attract customer interaction.
Incorporating images into your GBP listing has been shown to increase revenue per visitor by 17%.
The average local business has about 11 photos in their GBP listing. Different types of photos recommended by Google vary based on industry.
A Google Business Profile listing is synced with Google Maps, making it crucial that businesses ensure their address is accurate for easy customer navigation.
Mobile businesses without a permanent address can still utilize GBP effectively, with options for live location updates or service radius settings.
Google Business Profile offers nearly 4,000 categories to represent your business type accurately.
Complete GBP listings are 7x more likely to receive clicks than incomplete ones.
Approximately 84% of Google searches are discovery searches, emphasizing the need for an appealing GBP to attract new customers.
Most Google searches now happen on mobile devices, underscoring the importance of a mobile-optimized GBP.
Google accounts for about 92% of the US search engine market, making it the most effective platform for local SEO.
Around 90% of searchers read reviews before purchasing, highlighting the importance of managing your online reputation through GBP.
About 20% of consumers expect a timely response to their reviews, emphasizing the need for active engagement with customers on your GBP. If you’re wondering, yes, you can remove negative reviews.
The average number of reviews on a Google Business Profile is 39. Quality reviews can significantly boost your business’s online presence.
The Q&A section in GBP allows businesses to address frequently asked questions effectively, improving customer satisfaction.
Creating and managing a Google Business Profile is free, offering a cost-effective way to improve your local SEO.
Google is the fastest-growing review site, surpassing Facebook and Yelp.
Google Maps is the most popular navigation app, with over 25 million downloads, demonstrating the importance of an accurate GBP listing integrated with Google Maps.
About 40% of businesses have never posted on their GBP, representing an untapped opportunity for increased engagement.
A significant 56% of retailers don’t understand the importance of a Google Business Profile and have not claimed their page, missing out on potential online visibility and customer interaction.
Approximately 42% of local searches on Google result in clicks on the local pack, stressing the importance of ranking well in these results.
These statistics highlight the critical role and importance of a Google Business Profile in local SEO and online business success. By optimizing and actively managing your GBP, you can significantly enhance your online visibility, attract more customers, and increase conversions.
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