A one-star drop in your rating costs local businesses 5-9% in revenue, according to Harvard Business School research on Yelp ratings. But your rating alone doesn’t tell you much — what matters is where you stand relative to the businesses your customers are also calling. Reveo’s free tools show you that, with real numbers from real competitors, not a generic industry average.
Book a Demo Audit my reputation
Your rating means nothing in isolation
A 4.3 is a problem next to three competitors at 4.8, and a non-issue next to competitors averaging 3.9. Reveo’s free Competitive Local Benchmark pulls real, named competitors near you and ranks you against them on rating and review count — not a category-wide average that includes businesses nowhere near you.
See the industry-wide picture too
Beyond your immediate local competitors, Reveo’s free Industry Benchmark shows how your numbers compare to businesses in your category more broadly — rating, review volume, response rate, and velocity, side by side with your own.
Turn the gap into a number
Once you know where you stand, the free Rating Gap Calculator converts it into something actionable: exactly how many more 5-star reviews would close the gap, and what that would do to your rating.
A perfect score isn’t actually the target
It’s counterintuitive, but research from Womply (analyzing over 200,000 U.S. businesses) found that businesses in the 3.5-to-4.5-star range average more revenue than businesses below or above that range — including businesses sitting at a perfect 5.0. Consumers read a flawless rating as suspicious. What separates winners isn’t a perfect score; it’s more reviews than average — Womply’s same research found businesses with above-average review counts bring in 82% more annual revenue than those with fewer. For the full playbook, see our complete competitive intelligence guide.
See where you actually stand.
Free tools. No account. No credit card.
