Frequently Asked Questions
BrightLocal’s 2016 Local Consumer Review Survey, stated that 74% of consumers say that positive reviews make them trust a local business more. It goes on to say that a minimum of 10 reviews are necessary before people believe the results. In conjunction with these results, 73% of consumers think that reviews older than three months are no longer relevant. In order to increase online visibility and credibility with perspective customers, businesses most consistently get reviews each month at these high-traffic sites.
Reviews have become so imperative in a consumer’s research and buying process, that they are first and foremost looking for businesses who have buyer reviews and recommendations to help them make better decisions. According to BrightLocal’s 2016 Consumer Review Survey, star rating and review content, are the #1 factors used by consumers to judge a business.