FAQ 2018-04-18T11:55:36+00:00

Frequently Asked Questions

The importance of online reviews is becoming more and more crucial to small businesses. BrightLocal surveys continually show the importance of consumer reviews to buying decisions is significantly increasing each year. Google’s local SEO algorithm changes indicate an increased weight of consumer reviews in visibility and rankings. User reviews are becoming increasingly more important, and the longer you wait to start optimizing your reviews, the more you stand to lose.
Having more reviews, positive or negative, for a product will yield a higher conversion rate. That’s because the presence of bad reviews can also have a positive effect on your conversion rate. A blend of good reviews and bad reviews shows that you aren’t trying to hide anything, and makes the good reviews seem more sincere and real. As a matter of fact, 30% of consumers believe that in these cases, reviews could possibly be fake. The more reviews you have, and the more honest they are, the more products you’re going to sell—as long as the negative reviews don’t overwhelm the positive ones.
Currently, Google displays the top three most relevant businesses for any search. When multiple companies are available locally and meet the search criteria, Google turns to online reviews as a way to further determine which of the three businesses to display. According to CustomerThink, review signals have been ranked as the fifth most important search-engine ranking factor. Businesses with higher reviews will, therefore, be more likely to hit that coveted “top three” spot.

BrightLocal’s 2016 Local Consumer Review Survey, stated that 74% of consumers say that positive reviews make them trust a local business more. It goes on to say that a minimum of 10 reviews are necessary before people believe the results. In conjunction with these results, 73% of consumers think that reviews older than three months are no longer relevant. In order to increase online visibility and credibility with perspective customers, businesses most consistently get reviews each month at these high-traffic sites.

Google considers the source of the online reviews, going so far as to update their search algorithm to take reviews from popular review sites like Yelp, TripAdvisor, and others into consideration when ranking local businesses. Google wants to provide users with the best possible feedback from real customer interactions with businesses, showing that they value reviews as much as consumers do.
Studies have shown there is a strong correlation between negative reviews and sales. Only 13% of consumers would considered using a business with a 1 or 2-Star Rating. However, 94% of consumers will consider using a business with a 4-Star Rating. Negative reviews can cost you a lot of business. According to a Convergys survey, one negative review can cost you up to 66% of the customers that read that review. They estimate that up to 45 consumers will read that negative review, suggesting that 30 customers will go elsewhere.
Studies have shown that there is a strong correlation between positive reviews and sales. According to a WebRepublic survey, products and services with positive reviews sold 200% more than products and services with no ratings or reviews. Additionally, with each point increase in a star rating, businesses have seen as much as a 5-9% increase in revenue. Also, consumers are 3.9 times more likely to purchase a product or service, that is similar in price, but has a higher rating.

Reviews have become so imperative in a consumer’s research and buying process, that they are first and foremost looking for businesses who have buyer reviews and recommendations to help them make better decisions. According to BrightLocal’s 2016 Consumer Review Survey, star rating and review content, are the #1 factors used by consumers to judge a business.

Get Reviews That Grow Your Business.

See what Reveo can do for your business with our free, no obligation, 10 minute demo.