In this day and age, reviews are a staple for any business, especially for small businesses. If your name isn't as well known as Nike, Apple, or Disney, then potential customers won't think twice about skipping your name over for a big dog company - especially if there are no stars next to your name.
But we're sure you already know that. Perhaps your business is struggling to get reviews - you can check out our previous blog here about easy ways to up your review count. However, another one of the most foolproof ways to get more reviews is to get a hold of a review management software.
Why Should I Use A Review Managment Software?
Saves You Time
Google, Yelp, Glassdoor, oh my! The list of websites that you may want to monitor and get reviews on can seemas long as the yellow brick road. As a business owner or a public relations manager, a lot of your time can be spent flipping between these different websites. Even if you have everything logged in, and a dozen tabs open for all of those sites, you can easily lose track of your workflow and spend precious company time (and budget) hunting for and switching between those sites. With a review management software, you have one login, one tab, and one easy job.
The largest chunk of time that you'll spend on your software will be the initial set up where you link all your websites to the dashboard. After that, it's a click, check, and good to go in minutes.
Easy To Manage
The designers of Reveo and other review management software understand fully how frustrating it can be to learn new software. In this day and age, anything new seems to have a breadcrumb trail of knowledge for you to learn before you finally get to the gingerbread house. That's why they built this software to be as easy for you to learn as possible by keeping everything simplified, organized, but still chock-full of the important information that you need.
After just a bit of exploring your new dashboard and familiarizing yourself with the layout, you'll agree that anyone can easily learn and manage review software.
Gets You New Reviews
In today's day and age, everyone reads reviews before deciding whether or not to purchase; the up or down thumb can be as crucial to your business as it was to the gladiators. And the reason that they're so trusted is the simple, cold fact: you can't delete negative reviews - ever. For some companies, a negative review can feel like the end of the world, but when you have 20 positive reviews against that negative review, your credit goes way, way up. So what's the last perk of having a review management software? It gets you new reviews in a sliver of time that it did before!
How Does It Do What Does?
First, the software gives you a clear and concise dashboard. You get to link the pages you care about, Google, Yelp, etc. to one webpage so you can monitor the individual pages without having to switch between each of those accounts. It makes monitoring these pages a piece of cake, and if you only have a minute to spare to check on these pages, you can see exactly what you need in a moment or two. You can organize the dashboard how you want, and it simply keeps everything where you want it.
Secondly, the software will give you notifications in real time. Think of it a credit report. The moment someone submits a negative review, you can pounce on it and put the fire out asap. In the world of customer service, timing is everything. And if someone submits a positive review, it will let you know as well, which can be something that will brighten your day. Imagine you only check in on your reports once a week, and you see that some small error with your company has caused a dozen upset customers to submit complaints. Although you (hopefully) go in and address the complaint, and resolve the bug, the majority of those customers could've been saved from any hassle at all if you'd had notifications set up. Long term, that can affect your customer retention rate, and a lower overall satisfaction rating will bring you less new clients as well. So being told real-time information at the moment it happens is worth gold in seconds.
Third, review software will automatically post reviews to your homepage. Any business that has a webpage will have either a testimonials page or a place to put "the voice of the customer". This gives potential customers a chance to look at what people are already saying about your business, while also browsing your website for information and to affirm with themselves that your company is indeed legit and well-established (in their eyes). There are plenty of fundamental parts of a company's webpage, and customer reviews page is certainly up there in importance.
One thing that (great) review management software does for you is to automatically place these positive reviews on your webpage. We've personally experienced the time, effort, and sweat wasted while scrolling through dozens of review sites to find that perfect customer review that not only sings their satisfaction but glows about your goods. Not only does review management software give you the ease of being able to view all these individual reviews from their plethora of sites, it has the ability to automatically post the best ones in your designated happy customer gallery.
Fourth, a good review software will help you get new reviews. How, you ask? Well, only by setting up the easiest, breeziest, quickest customer satisfaction questions ever! With this software, you'll be able to choose how you want to ask customers their thoughts; are you more of a survey person, or do you like to have them write out their thoughts? Either way, we've got you covered. You can also choose your method of delivery - email or text message. Today, everyone is on their phones - Gramma rocks her pointer-fingered-texting-iPhone, and little Liam is playing games on his parents' phone before their upgrade. And the parents? They're only kicking back with the newest touchscreen yet. This means that you can take full advantage of their attachment to the tech.
With sending text message surveys, you can quickly ping a consumer's most checked inbox (besides their Facebook feed, maybe) and get a higher chance of them actually filling out and returning feedback. Our advice? Start simple. Ask them a yes/no or short question with a multiple choice answer. If they have a second to invest in an answer that, they'll be much more likely to give you their time to fill out a quick review. Also, once they've answered the question that you've posed to them, they'll be more likely to put in a pound of effort for that penny of time already spent.
Combining the notifications and the ease of asking for feedback, if a customer is unhappy, you'll know right away: The moment they click submit from their phones, you'll get that information. And it's a done deal for an attentive manager to follow up with that customer to put out a hot fire. Then that customer, who gets an almost instant response time will be thrilled at your company's speed and attention to them. Everyone loves being important, and you can use this to show your customers that they're at the top of your list.
At the end of the day, if you're looking to save yourself time, tears, and headaches, then you'll want to invest in a review software company. You can think of reviews as your face that you present to the world wide web, and you want to make sure it's fully made up - eyebrows on fleek and everything. The hack for making sure you're not spending more time than necessary on that is to set up your free Reveo demo today (shameless self-promotion).